The Real Freshness Secret: Why We Freeze Our Juices
Forget what you’ve heard — freshness isn’t just about the date on the bottle
When most people think of fresh juice, they imagine something squeezed that morning, sitting chilled in a fridge. But here’s the truth — by the time many “fresh” juices reach the shelf, they’ve already lost much of their natural vibrancy. Heat, travel, and time all take their toll.
At Elixir Freshly Frozen, we do things a little differently. We press our juices raw, bottle them in small batches, and then blast freeze them immediately — locking in the nutrients, colour, and flavour exactly as nature intended.
Freezing = Nature’s Pause Button
Think of freezing as pressing pause on nature. By rapidly lowering the temperature of our freshly pressed juice, we stop the natural breakdown process without needing heat or preservatives. That means your juice stays raw — with all its natural goodness, brightness, and body still intact.
We like to say it’s the next best thing to juicing in your own kitchen.
You can store our juices in your freezer for weeks or months, ready to enjoy when you need them most — no waste, no rush, no compromise.
Why “Fresh” Isn’t Always Fresh
Supermarket juices often go through pasteurisation or HPP (high pressure processing) to extend shelf life. These processes can change texture, taste, and even colour. We decided early on that we’d never go down that route.
Our juices are raw. Always. That’s why we freeze — not to cut corners, but to protect what’s inside.
How to Enjoy Your Elixirs
To get the best from your Elixir, simply move your bottle from freezer to fridge the night before. By morning, it’ll be defrosted, chilled, and ready to go.
Once defrosted, keep it in the fridge and enjoy within 3 days. You’ll taste the difference — it’s pure, bright, and full of life.
The Freshness You Can Feel
We often hear from customers who say they feel the difference when they drink our juices — more energy, clarity, or that “just good” feeling. We can’t make claims, but we do believe your body recognises and appreciates real food when it gets it.
Every bottle we make is raw, handmade, and full of intention — crafted to help you feel your best in the simplest way possible.
Elixir Freshly Frozen — raw, real, and frozen fresh.
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